FROM POOL BRAND TO CULT BRAND

Turns out, people can have a favorite pool brand. Thursday Pools proved it.

Most fiberglass pools are sold on the same things: shapes, colors, features, warranties. Thursday Pools had all of that, plus something harder to copy. An independent streak. A willingness to rethink how pools were designed and installed. And a personality that felt refreshingly unlike the rest of the category.

That difference turned Thursday Pools from one of the brands a dealer could sell into the brand homeowners walked in asking about. Owners showed off their pools. Dealers became true believers. Innovations like the beach-entry models and Backfill Eliminator gave people even more reasons to know the Thursday name before they ever chose an installer.

Thursday Pools didn’t need to act like every other pool manufacturer to get bigger. The opportunity was to lean harder into what made the brand unmistakably Thursday Pools and turn product preference into brand demand.

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