Thursday Pools

Though Thursday Pools operates in the B2B space, their approach is rooted in understanding the consumer’s heartbeat. The annual brochure is crafted for their independent dealers to help customers see a vision, not just a product. Thursday Pools continuously arms their dealer network with storytelling tools that turn inquiries into aspirations and aspirations into sales, creating a ripple effect that resonates all the way to the end customer.

Thursday Pools campaigned for endless summers, childhood memories, and everyday joy through an awareness campaign spanning paid and organic social posts. Through a blend of paid and organic posts, the campaign brought poolside dreams to life, inspiring people to envision their own moments.

With a great pool comes great responsibility, and Thursday Pools embraces that commitment wholeheartedly. We launched a proactive water safety campaign to protect what matters most, targeting audiences with print, digital, and TV spots. This campaign aimed to instill water safety awareness well before summer’s peak, equipping families with the knowledge they need for a safe and memorable pool season.

Search ads are powerful for lead generation, but the journey doesn’t end with a click. Each landing page we create must build trust and drive conversions, ensuring every lead feels supported and ready to take the next step. With engaging content, streamlined design, and persuasive calls to action, the landing page turns attention into action, making each lead as solid as a pool by Thursday Pools.

You never know where inspiration will strike, so it’s great to have so many options. Thursday Pools’ Idea Book is a lead generation tool does just that, offering customers a rich array of pool possibilities to spark their imagination. Over the past 3.5 years, this tool has drawn in more than 3,500 leads, each representing someone’s vision of a backyard retreat. And, as these ideas become reality, some pools that started as a lead will make their way into next year’s Idea Book—a testament to Thursday Pools’ role in shaping real dreams.