To Twitter Or Not? >
Twitter is a great social networking tool. It’s an easy way to connect with friends, family, acquaintances, or even meet new friends, but what value does Twitter have to a business or an organization?
Well, the answer isn’t something you probably hear all the time from the “social media experts.” It’s hard to gain any real type of following that eventually turns into real customers. Companies that have a small production price and push out a lot of product quickly can afford to run free giveaways and contests, resulting in building an audience, some of who may or may not ever actually buy the product. Places that are a means of entertainment to people, like radio stations, restaurants, and professional sports teams, can also build an audience with ease. Law offices, engineering firms, or any other business that supplies a highly customized, practiced, professional service, can’t gain from giveaways and contests, so they won’t gain from any type of Twitter following.
But no matter what your business is, it is always good to update your Twitter with changing hours of operation, days you’ll be out of office, or change of location, because that one person who finds your Twitter would rather stumble upon quick information and not a ghost town of tweets.
So, can Twitter help your business? Maybe. Look at your product or service, your audience, and the benefits of a large following and really decide if it’s worth your time or not.