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MEDIAFUEL DIGITAL MARKETING AGENCY BLOG

MARKETING INSIGHTS TO HELP YOUR BUSINESS

The Sign Of A Creative Apocalypse in Web Design

Is the web design apocalypse upon us? It appears that every website is starting to look the same. Where did all the innovation and creative spirit that attracts clients and new designers to the creative industry go. It is the “Creative” industry, is it not…

The fact that we hold the power to create a unique and memorable experience for the user is the primary joy of the MediaFuel web design team. Our sites relay the client’s organizational goals in order to create a more profitable business, which in turn effects the livelihood of their employees and families. The key word being unique and memorable. Now in todays web world, there is an un-deniable congruency that runs throughout the majority of websites. For example, there are three design layouts that constantly appear: “The Small Business”, “The Grid”, & “The Urban Hipster”.

1. The “Small Business” Template: Has a larger image banner followed by a quick overview paragraph, 3 – 4 services buckets, some sort of social media or blog integration, a contact form, and basic footer.

2. The “Grid” Template: Has a larger image banner followed by a quick overview paragraph, 3 – 4 services buckets, some sort of social media or blog integration, a contact form, and basic footer.

3. The “Urban Hipster” Template: Has a larger image banner followed by a quick overview paragraph, 3 – 4 services buckets, some sort of social media or blog integration, a contact form, and basic footer.

These websites may meet the criteria for a business’s basic needs, however how does this separate an organization from its competitors. Especially, if each organization has the exact same website. What makes the client chose your organization over your competitors? These questions shed light on why strategy and innovation is so critical when creating a successful business. If a business owner does not know the answer to these questions, how will the consumer…? If the consumer cannot tell from your website how your organization will make their lives better, than why would they pick up the phone to call…? When a business owner begins to understand the importance of innovative thinking and strategy a digital agency, such as MediaFuel, becomes an invaluable partner to have.

A Solution To Web Design’s Creative Depletion

This is inevitably a problem that is being faced by many digital advertising agencies ever since the introduction of basic website templates that are designed to fit a majority of organization’s online needs. These solutions succeed in the fact that they provide a cheap alternative to digital solutions. However, they lack the unique user experience consumers crave while simultaneously leaving the innovative thinkers and strategy enthusiasts out to dry.

Now, there are variables that create the perfect environment for this type of digital solution to thrive. If an organization has little time to generate promotional material, and are not comfortable making the necessary investment to create a custom digital solution, than obviously these turn key solutions are the perfect fit. However, the only way to break away from the current trend of similar websites is to take the time to think strategically and innovatively about your organization and invest the necessary capital in order to do so. There is no secret formula to creating a unique user experience. It takes time and a creative team behind your organization that loves doing just that. At MediaFuel, we believe the way to differentiate an organization from its competitors is to study the competitors, determine what competitive advantages our client’s organization has, and then create a unique and innovative solution that is directed toward achieving their organizational goals. You may be asking yourself, “How would MediaFuel help my organization create an innovative solution to achieve our business goals?”. Well, we are glad you asked. Send us an email or give us a call and we would love to discuss the future with you!

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