The Power of RED

What is the latest and greatest technology in cinema? Just ask RED Digital Cinema Professionals. Their top of the line cameras, cinema players, video editing programs, lenses, and camera accessories, are what major motion picture companies are turning to in order to film their movies. RED products have been used in the making of films such as The Amazing Spiderman and Oz: The Great and Powerful.

RED products do come at a hefty fee. The Scarlet X Collection comes fully equipped with all of the must- have accessories that cinematographers and photographers crave for. The Scarlet camera allows full SLR functionality and cinema style picture. Price, you ask? Try $16,960, and that’s not even the highest priced camera option available. That just goes to show that Hollywood is not cheap.

RED does have one camera that fits the serious video production specialist’s budget. The RED ONE (MYSTERIUM-X)($4,000) used to record 12-bit RAW 4k images ranging anywhere between 1-30fps. As their website states, “Thousands of projects from Oscar winning features to low-budget indies are being shot with the RED ONE.” What’s the best part of the RED ONE? It’s made in the U.S.A.

Not all filmmakers have the necessary budget to afford a RED camera, and sometimes it’s not even necessary to own a high budget camera at all. As I was told all throughout film school, “It doesn’t matter what camera your video was shot on, or how high quality your definition is. It’s all about whether or not you can tell a compelling story.”

If you’re interested in learning more about RED Digital Cinema Professionals or Red Studios Hollywood visit their website at:

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