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MEDIAFUEL DIGITAL MARKETING AGENCY BLOG

MARKETING INSIGHTS TO HELP YOUR BUSINESS

The Death of Adobe Flash

You’ve probably heard the rally cry from your tech-savvy friends, or perhaps you’ve overheard your web designer crying in his office. No matter what the signs or symptoms are, one thing is certain – Adobe’s Flash Player is going out faster than the dinosaurs.

Adobe’s recent decision to discontinue Flash development for mobile devices shows that even its creator is aware of its shortcomings. But what’s really to blame for the death of Flash?

The ballooning popularity of smart phones and tablets is the likely culprit. Apple put the first nail in Flash’s coffin when they decided not to support the player on the iPhone or iPad. More bad news for Flash came when Windows announced that their upcoming Windows 8 release would not support plug-ins like Flash. What’s more, the memory-munching Flash Player has also been shown to decrease battery life and slow down web browsers.

So what’s next? Web designers are now using advances in HTML5, CSS3 and jQuery to emulate the interactive capabilities of Flash. Coding interactive elements with HTML5 might be an initial pain for web developers, but by eliminating the need for plug-in players, web browsers can access and play interactive content quicker and easier than before.

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