If you’re stuck wondering what to post next, you’re not alone. Finding the right social media content ideas for each platform can feel overwhelming, especially when you’re juggling Instagram Reels, TikToks, LinkedIn carousels, and Facebook updates all at once. But here’s the thing: not all content belongs everywhere. Different platforms serve different purposes, and knowing what to post where is key to winning attention, engagement, and, yes—conversions.
At MediaFuel Digital Agency, we help brands stop guessing and start connecting. In this guide, you’ll discover fresh, research-backed ideas tailored for each platform, plus real examples you can make your own.
Instagram: Visual-First and Trend-Driven
Instagram is all about storytelling through visuals. Whether it’s through photos, Reels, or Stories, aesthetic matters, but it’s not just about looking pretty—your content needs to connect.
What to Post:
- Behind-the-scenes (BTS) Reels: Show your team in action. Think: packaging orders, brainstorming sessions, or even your coffee-fueled Monday mornings.
- User-generated content (UGC): Repost customer photos or videos using your product.
- Interactive Stories: Use polls, quizzes, or question stickers to get feedback or spark conversation.
- Branded memes or trending audio: Participate in pop culture while staying aligned with your brand voice.
Example:
Source: Glossier Instagram
Glossier shared a playful Reel showcasing customers using their Balm Dotcom product in creative ways. It felt authentic, low-lift, and had over 2 million views, boosting both engagement and product awareness.
TikTok: Fast, Funny, and Fearlessly Creative
TikTok rewards authenticity and speed. You don’t need a ring light and a script—you need a human moment.
What to Post:
- “Day in the Life” vlogs: Let your audience experience a real day at your company.
- Hot takes or tips: Break down a common industry myth in 15 seconds or less.
- Duets and stitches: React to trends, industry news, or funny content related to your niche.
- Before and afters: Whether it’s a client transformation or a logo redesign, show progress.
Example:
Source: Duolingo TikTok
Duolingo leans fully into humor and trends, using their owl mascot in skits. One viral video joking about “slacking on language lessons” earned 53.5M+ views, 9M+ likes, 4M+ shares, and over 100k+ comments. Their blend of branding and meme culture has made them a case study in Gen Z marketing.
Another video, “when you ignore my push notifications” earned over 8.8M+ views on YouTube Shorts:
LinkedIn: Authority and Authenticity
LinkedIn is your go-to for thought leadership, behind-the-scenes wins, and inspiring stories.
What to Post:
- Carousel posts with insights: Teach something. Break down a process, share tips, or summarize a podcast.
- Founder stories or lessons: Be real. Talk about a client meeting that changed how you approach work.
- Wins (big and small): Landed a new client? Did you grow your team? Share it.
- Short videos: Share your POV on an industry trend or walk through a recent campaign.
Example:
Source: Pretty Little Marketer LinkedIn
Sophie Miller from Pretty Little Marketer regularly posts carousels with actionable advice. One post titled “Instagram just dropped some massive new updates” got over 1,800 reactions and sparked dozens of thoughtful comments.
Facebook: Community and Conversation
Facebook thrives on connection and value-driven content. While it may not be trending, it still drives results—especially for local businesses.
What to Post:
- Local stories or shoutouts: Feature customers, employees, or community partners.
- Helpful blog posts or videos: Lead with education, then funnel to your site.
- Giveaways and events: Encourage sharing and tagging for reach.
- Throwback posts: Reminisce with your audience to build a connection.
Example:
Source: Starbucks Facebook
Starbucks used Facebook to engage with customers in a 2019 campaign called #StarbucksStories. For one post, the caption read, “Behind every cup are countless stories—each one unique and inspiring. What’s yours?” The post received over 55k views and comments from customers describing their experience with the company.
YouTube: Depth and Discovery
YouTube ranks just behind Google as the most-used search engine- it is a powerhouse for discoverable content.”. Your audience comes here to learn, binge, and find answers.
What to Post:
- How-to videos: Solve a specific problem or walk through a tutorial.
- Client success stories: Turn your testimonials into mini-documentaries.
- “Explainer” animations: Especially useful for service-based businesses.
- Behind-the-brand content: People love seeing the why behind what you do.
Example:
In our “Content Creation for Small Businesses” YouTube video, we broke down actionable tips in a visual way, using real client examples. Not only did it generate leads—but it also built authority and trust.
Pro Tips for All Platforms
- Reuse with purpose: Don’t copy/paste across channels. Rework content to match the vibe.
- Track what works: Let data lead. Use insights to double down on what resonates.
- Stay human: Even if you’re B2B, you’re still talking to real people. Be kind, clear, and curious.
FAQs: Social Media Content Ideas
Q1: What type of content is working best on social media right now?
A1: Right now, quick, visually engaging content is leading the way—things like Reels, TikToks, and Shorts. But success goes beyond just keeping up with the format. The best-performing content reflects a clear purpose and connects with your audience’s real-life interests, routines, or sense of humor. When people see themselves in your content, they engage.
Click here to learn more about how to create social media content that stops the scroll.
Q2: How can I figure out what kind of content my brand should be posting?
A2: It starts with listening. Pay attention to where your audience is most active and what they’re responding to—are they sharing videos, commenting on carousels, reacting to memes? From there, test your ideas, keep an eye on your top-performing posts, and use that insight to guide your direction moving forward.
Click here to learn more about creating a social media content strategy.
Q3: Do I need to create completely different content for every platform?
A3: Not at all. The key is repurposing smartly. One strong idea can stretch across platforms when you adjust it to fit the tone and style of each. A single concept—like a day-in-the-life video—can take the form of a TikTok, an Instagram Reel, a behind-the-scenes post on LinkedIn, and a short-form YouTube clip. It’s not about doing more; it’s about doing it with intention.
Click here to learn more about what to post on each social media platform.
Final Thoughts: Ready to Be Creative, Consistent, and Strategic?
Creating content shouldn’t feel like spinning your wheels. With the right social media content ideas tailored to each platform, you can show up with clarity and confidence. Try one new idea from this list today and watch how your audience responds.
Want help mapping a full content calendar? MediaFuel helps businesses turn great ideas into creative, consistent, scroll-stopping content. We’ve got the biggest green screen in the Midwest, a sound engineer, and a full video production crew ready to make your vision a reality. From video production to strategy execution, we’ve got you covered.
Contact us today — we’re ready to help your brand show up brilliantly everywhere it matters.