Want the shorts?
Watch as our CEO, Jeff Kivett, and President, Chris Bass, discuss three SEO Optimization Techniques for increasing your site’s findability.

Climbing the Google Ladder: Real SEO Techniques That Actually Work
So, your website is lost in the digital wilderness, and you’re wondering why no one seems to find it. Don’t worry; you’re not alone in this maze of algorithms and keywords. Let’s cut through the noise and talk about some SEO optimization techniques that can lift your site from the abyss.

The Technical Stuff: Not as Boring as You Think
First off, let’s tackle the technical side of SEO—yes, the part that usually makes eyes glaze over. But here’s the deal: site speed matters. If your website takes longer to load than make a cup of coffee, you’ve got a problem. Compress your images, minify your code, and, for heaven’s sake, make sure your site doesn’t look like it’s stuck in the dial-up era.

Content Isn’t King—It’s the Whole Kingdom
Now, onto content. We’re not just talking about stuffing your site with keywords like “best coffee mug 2024” (though if you sell coffee mugs, that’s not a bad idea). The goal is to create content that resonates with your audience. Think about the problems you solve and speak directly to those issues. Be the answer to their late-night Google searches.

User Experience: Don’t Make Them Think (Too Hard)
Now, onto content. We’re not just talking about stuffing your site with keywords like “best coffee mug 2024” (though if you sell coffee mugs, that’s not a bad idea). The goal is to create content that resonates with your audience. Think about the problems you solve and speak directly to those issues. Be the answer to their late-night Google searches.

Keywords: The Breadcrumbs of the Internet
Yes, we have to talk about keywords. What are people typing into that search bar when they’re looking for what you offer? Use tools to find out the keyword volume—how many searches certain terms get monthly. Incorporate these naturally into your content. But please, don’t turn your copy into a robotic string of search terms. We’re aiming for engagement, not a game of SEO Mad Libs.

Keywords: Solve Problems, Not Rubik’s Cubes
Your website should be a mirror of the problems you solve. If you’re a plumber, talk about leaky faucets and clogged drains—not the history of plumbing (unless you’re making a point). Create content addressing specific issues, and you’ll attract visitors actively seeking solutions.
Case Study: Thursday Pools Making Waves

Let me give you a real-world example. We worked with Thursday Pools, a company that operates with independent dealers. Ten years ago, they were virtually invisible online. We started by identifying their customers’ questions: How do I choose a fiberglass pool? What maintenance does it require? By tailoring content to these queries and optimizing their site with the right keywords, Thursday Pools started competing with industry giants on page one of search results—no smoke and mirrors—just solid SEO optimization techniques and a focus on the customer’s needs and a clear understanding of the problems they are trying to solve and the goals they are trying to achieve.
The Unvarnished Truth
Look, there’s no magic bullet in SEO. It’s about combining technical tweaks with quality content and a user-friendly experience. Be the site that people are relieved to find, not the one they click away from in frustration.
Climbing the Google ladder isn’t about outsmarting algorithms; it’s about providing real value. Optimize your site’s performance, speak your audience’s language, and make their journey effortless. Do that, and you’ll see your website rise from the shadows into the spotlight.
Now, go make the internet a better place—one optimized page at a time.