Rebranding is an inevitable part of long-term business. If your company is still functioning the same way as it did when it first started, a rebrand might be in order. Rebranding can liven up the public’s image of your business. Think of it as a facelift for your company, a way to attract a fresh and youthful new customer base. Everyone can use more customers, right? Here are a few tips that will help you through the rebranding process.
1.) Be ready for change – Open yourself up to change. Change is inevitable, so be prepared for it.
2.) Determine your mission – Be clear about what the problem is that you are trying to solve and make that mission your aim.
3.) Talk to people – Poll your customers, employees, business partners and industry experts on their opinions of your company.
4.) Measure your total market – Study what is going on both inside and outside your industry. It is good to know what is going on in all arenas.
5.) Research the competition and seek allies – This is pretty self-explanatory; know what your competition is doing. But don’t hate; instead, make friends with your competitors and collaborate on projects that benefit your target base.