Reaching New Customers
Breedlove Dobbs Heating and Cooling serves residential areas all over Indianapolis for all heating and cooling needs. The company offers maintenance, repairs, 24/7 emergency service, installation, duct cleaning, and insulation. Breedlove Dobbs Heating and Cooling came to MediaFuel searching for ways to earn more leads and connect with prospective customers. To help them bring residents to their business, we set out to analyze their current customers extensively.
Based on the information we received from Breedlove Dobbs, we targeted the desired prospective customers according to the residential areas Breedlove Dobbs wanted to reach. To ensure we reached the desired customers we created Facebook advertisements to catch the attention of the people who live in those areas and promote the unique programs provided by Breedlove Dobbs. Using the existing information, we sent personalized messages to the neighbors of current customers to tell them the successful services that Breedlove Dobbs to the residents of the neighborhood. People connect to information better when they can relate to it. We knew if we could communicate that their neighbors were happy with the services provided by Breedlove Dobbs they would feel confident going to our client with any of their heating and cooling needs.