Generate Qualified Leads
PolicyStat is an industry-leading provider of cloud based policy lifecycle management solutions. Their cloud-based offerings enable short customer deployment timelines by providing vital implementation services. PolicyStat was founded on the principle of always doing what’s in the best interest of the customer. With their customers in mind, PolicyStat came to MediaFuel wanting to increase their lead generation rate and see measurable results. Our team set out to research, and we gained insight into the attributes that motivate PolicyStat’s customers to purchase policy management software. Our research allowed us to grow their lead generation rate through eBooks, email marketing, and pay-per-click campaigns. Each tactic was promoted with creative content to nurture prospective customers and target new customers. Through time, our team has improved our clients’ lead rates and conversion rates.
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