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MEDIAFUEL DIGITAL MARKETING AGENCY BLOG

MARKETING INSIGHTS TO HELP YOUR BUSINESS

How To Make a Motion Graphic Video For a Business

Motion graphics are a sequence of graphics that are manipulated in order to create the look and feel of real motion. Graphics are designed from custom requests by a company or bought in photo and graphic packs off the web. Motion graphic videos are usually accompanied by audio like music, sound effects, or a voice over. These style of videos usually take longer than normal videos because of the amount of time spent story boarding and designing. The time spent animating a motion graphic video varies depending on the style and the length of the video.

Below we have dissected the 5 steps that occur in order to create a motion graphic video for any type of business.

Step 1: Story Board

Having a basic outline is how any project should begin. Diving right in to a video could become more of a hassle than a time saver. No matter if it’s a doodle on a napkin, or broken down to every minor detail, it’s important to story board any project.

Step 2: The Design

This can be one of the hardest steps. The design is a very important aspect of the overall video. Graphic design companies usually come with a few high-level graphic artists. If the video production company you reach out to doesn’t have a design department then make sure you ask for samples. Production studios should schedule a good chunk of time to spend on the design. But remember that the level of motion graphics from 2D to 3D can be expensive.

Step 3: Animation

Below is an example of a motion graphic video from our Indianapolis video production team.

Herff Jones’ “How To Wear Your Master’s Gown”

Animating can be time consuming and painstakingly intricate, down to each and every keyframe. A 10-second animation could take a full day and require hundreds of separate motion animations. Video agencies usually have the latest and greatest in technology which is important when running software that needs quick real-time playback.

Step 4: Final Draft

The first draft of a motion graphic animation could be one of a handful. The first draft makes its rounds through the entire office and makes sure that what is sent to the client is as close to complete as possible. When given the “thumbs up” from the office the video is sent to the client to await further instruction. If changes are needed then the team reverts back to step three.

Step 5: Final Export

After every approval is given the video is exported and packaged up to be sent to the client.

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