The Importance of Search Engine Optimization

Search engine optimization is very important to your online success.

MediaFuel’s Indianapolis-based design team creates handfuls of state-of-the-art websites for many different customers. However, if you cannot attract an audience to your website, it becomes a waste of Internet space. Cue SEO. It’s becoming a more familiar term and yet some businesses have yet to grasp a full understanding of SEO and its true value.

SEO Defined:

Webopedia defines Search Engine Optimization (SEO) as “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.” It’s what makes your website stand out among the millions of others. Unfortunately, there is no simple secret formula to streamline your website to the front page of Google, but there is a plethora of factors to consider when developing effective SEO solutions.


If a tree falls in a forest and no one is around to hear it, does it make a sound? This can be applied to getting your business noticed online.

Your prices may be the lowest; your products may hold the best quality; your customer service may be unparalleled; but if no one knows about it, it becomes as irrelevant as that fallen tree in the forest. Effective SEO management drives traffic and potential leads for your business. Check out some statistic proving SEO’s true value.

– 75% of users never scroll past the first page of search results. (Hubspot)
– 42% of all searchers click on the top-ranked result. (BloggingPro)
– 93% of online experiences begin with a search engine. (Search Engine Journal)
– Search is the No. 1 traffic driver to sites, beating social media by 300 percent. (B2B Social Media Guide)