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MEDIAFUEL DIGITAL MARKETING AGENCY BLOG

MARKETING INSIGHTS TO HELP YOUR BUSINESS

Is Your Site Mobile Friendly?

Despite what the Mayans had to say, we are in fact going to be around for the year 2013. With the beginning of each new year comes a plethora of speculation and predictions on the trends that will dominate the web in the coming year. This year is no different, and the common theme across all predictions by highly-respected web professionals (including Google) is that mobile internet traffic will continue to increase substantially. Google predicts that by 2015 there will be one smartphone for every person on Earth, so you can imagine more people will be accessing the internet on those devices. That being said, ensuring an experience that is optimized for whatever screen size a visitor may be using is critical to your company’s future success on the web.

Google has taken this growing trend into account and has written an informative article including some of their research, and you may be surprised by their findings.

Visitors are more likely to buy your service or product if you have a website optimized for their device.

In fact, 74% of people say they are more likely to return to a mobile-friendly site and 67% of mobile users say they are more likely to buy a service or product when the website is optimized for their device.

Visitors are more likely to look elsewhere if your site isn’t mobile or tablet friendly.

According to Google’s study, 79% of people who can’t find what they want or need on a website quickly will search elsewhere to find what they are looking for. Ensuring an experience that is efficient and beneficial to the visitor, on whatever device being used, is essential to keeping the visitor on your site for a longer period of time. And if you didn’t already know, the longer a visitor is engaged in your website the more likely they are to buy your product or service.

If your website doesn’t deliver a good experience to mobile users it’s probably hurting your company’s reputation.

It may be surprising but 52% of mobile users are less likely to engage with a company if their mobile experience wasn’t up to par. That being said, 48% of the case study said they felt like a company with a non-mobile friendly website didn’t care about the mobile visitor’s business. These are very clear numbers that indicate a person viewing your website on a mobile device will perceive your company differently depending on what your website presents on a mobile device.

What is the best solution for my company?

The short answer is to offer a website that provides an exceptional experience to all users, on all devices. Web strategies need to be revamped to compete in a very mobile world, and an even more mobile future. The top trend in web design for 2013 is something called Responsive Web Design. A responsive website reacts to whatever screen size the site is being viewed on, and delivers an experience catered to that device. Responsive web design is the standard used by MediaFuel, to ensure a great experience on mobile, tablet, netbook, and desktop. Providing a better experience to everyone can only make your company look that much better, and you’ll probably see an increase in business because of it.

Check out the original article here – https://www.thinkwithgoogle.com/insights/library/studies/what-users-want-most-from-mobile-sites-today/

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