Internet Marketing >
As time passes, society and technology evolve and change the way we think and operate, and Internet marketing is proof of that. What was considered an effective marketing solution in the past doesn’t necessarily mean it will be as effective today. To keep up in this fast-paced world your business must not only become proficient in traditional methods of marketing, it must also adapt and master all things digital marketing.
Just how big of an impact does the digital world have on businesses everywhere? Here are a couple of Ad Age Digital’s ‘Fast Facts’ of 2012:
2012 Internet ad spending: $39.5 Billion
Banner Ads: $9.2B
China added 56 million Internet users in 2012
Facebook claims $845 million monthly active users worldwide
96% of searches are branded Google, Bing, or Yahoo
– Google: 65.9%
41.8% of U.S. cellphone users have a smartphone
Now that we understand the importance of digital (or Internet) marketing, let’s talk more about the specifics of what it entails. Internet marketing goes by many names: digital marketing, online advertisement, online marketing, web marketing, affiliate marketing or e-marketing. There are also many different styles/types of Internet marketing too:
– Email Marketing: Also referred as ‘opt-in email advertising,’ Email marketing allows you to directly market a commercial message to a group of people using email. Implementing emails as a marketing platform can be extremely beneficial. Research shows that in 2011, firms in America alone spent $1.51 billion on email marketing and is expected to grow to $2.468 billion by 2016.
– SEM (Search Engine Marketing): SEL defines SEM as “a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.”
– Social Network Advertising: this is a form of web marketing that focuses on social networking website such as Facebook, Twitter, LinkedIn, Google+, etc. These networks act as different outlets for your company to connect to a worldwide audience.
– Display Advertising: Display ads come in many forms, including banner ads. They can be fixed, animated, or even interactive images/media. They can also consist of audio and/or video elements too.
There are many benefits that come with implementing Internet marketing. Web marketing allows for immediate publishing of your company’s message that is not limited by geographic regions or time. That means you can connect, inform, and/or sell to people all over the world, without setting up local outlets. Internet marketing also gives your company an advantage when it comes to the growing importance of social media. Your business can have its own Twitter profrile, Facebook page, LinkedIn profile, YouTube Channel, and Tumblr page, dedicated to informing your audience. All of these are outlets that can connect you business to audiences across the world. Internet marketing can also lower the cost of dissemination of your message. Internet marketing can be extremely measurable in terms of performance and effectiveness of your efforts. Practically every aspect of a web marketing campaign can be measured, traced and tested for its effectiveness. These measurable statistics can show you what campaign performed better than others.
We also offer search engine marketing services for improved search engine rankings. If you want your company to rank high in search engines, you must continually conduct keyword research to stay relevant. There are millions of different searches conducted each day and what people type in the keyword search box varies hourly. If your site is targeting irrelevant or outdated keywords, your website will not connect your brand to your target audiences. This lowers your ranking and potentially could lower earning as well. Let MediaFuel do the work for you and deliver the results you desire. We utilize various keyword search tools (e.g. Google AdWords and Google Analytics) and offer continual keyword research, content management, and link building strategies.
Do you want to utilize all the social media and networking channels the Internet has to offer? Many of our customers benefit from services such as social media integration, Facebook app development, and iOS/Android development. Since MediaFuel is also a full-service video production agency, we offer all of our clients the opportunity to create professionally developed web and viral videos to further boost your company’s Internet marketing success.