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Indianapolis Based SEO Agency

What is SEO and Why Do You Need It?

Your Indianapolis SEO Company for Top Search Results

You’ve got a great product. You make better widgets than anyone you know. You’ve got stellar customer service. You’ve got a fantastic website. So why isn’t your inbox flooded with more requests for your widgets than you can handle? Why is your website (that you spent plenty of good money on) languishing on page three of the search results when you search “best widgets” in your area? It’s probably our old buddy SEO.

SEO is a term that’s bandied about in digital marketing every day. You’ve probably read a million articles about it. Every marketing guru you talk to reiterates that your website and blog must be “search engine optimized.” Failing to attend to SEO is the cyberspace equivalent of hiding your light under a bushel.

But what does that really mean? Do you just need to use the word “widget” in every sentence in order for the gods of the internet to smile favorably upon you and help you make the front page in a “widget” search? Well, it's a lot more complicated than that. But there IS a “secret sauce” to making your business stand out from your competition.

The bad news: The recipe for that sauce changes every day.
The good news: We HAVE that recipe.

You don’t care how Google works, just like you don’t care how your refrigerator works. You just want people to find your website and buy your product or service (and you want your food to be cold when you open the fridge.) You want your website to show up on the first page of a search without paying for that spot. You want to know that new customers are finding you every day. And, most importantly, you want to know HOW they found you. That’s what SEO-based marketing can do for you.

Search engine optimization and link building

When was the last time you thought about link building on your website? Link building is an important element in any SEO campaign. Why? Because if high value websites link to your business, search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality. Our SEO secret sauce will get you first page rankings for targeted keywords, increasing your trust, visibility, and, guess what else...leads. We build out all of the necessary citations, directories and local listings to get your business listed in Google Maps too.

SEO website audit/search engine ranking reporting

Want more inbound calls? We'll increase your average in-bound call volume through SEO and marketing and provide tracking to prove it. We'll first do a technical analysis of your website to give you a full in-depth report of what your current ranking status is. Of course, you'd like to rank #1 for your highest priority SEO keywords and that's where we're going to try to get you. We'll continue to track of all of your keyword rankings, and tailor your SEO plan accordingly, tweaking as needed to get you where you want to be-- at the top.

Marketing automation and lead validation

Yes, you want the phone to ring, but you want it to ring with genuine leads. We'll increase your in-bound call volume of validated leads with our lethal combination of SEO, digital marketing and tracking. We're one of the top Indianapolis marketing companies when it comes to SEO services and lead validation. Instead of reporting on “conversions” – leads, spam, misdials and other non-lead data – we'll help you identify and report true sales leads in real time. This enables you to review leads while they are piping hot, and evaluate your campaign with the utmost accuracy.

Copywriting on key landing pages

Sure, great images and design on your website are important. But the search engines are looking for words. So are your potential customers. Our SEO copywriting experts will go through each page of your website and make sure it's optimized for the keywords your customers are looking for, on the key landing pages you want your customers to find.

Social media optimization service

Social media isn't going away, and businesses that are smart with their marketing are using it as an SEO tool to drive traffic to their sites. In order for a social media campaign to be effective, though, it has to be tailored to your audience, in an authentic voice that represents your business. Simply re-posting other content won't drive leads, and if it's not driving leads, why do it? Our social media optimization services are proven to be effective at driving leads.

In-Bound Leads/PPC/Retargeting

You need a multi-pronged strategy to generate in-bound leads. Pay-per-click (PPC) ads are a great tool for your marketing tool belt. So is lead retargeting. Research shows that you'll most likely need to make several impressions on a potential customer before they choose your product or service. Don't lead those leads slip away. In Indianapolis, we've got the strategy to use PPC and retargeting to result in conversion of your in-bound leads into what you ultimately need-- sales.