One of the biggest questions we hear a lot is – where can I get the best marketing bang for my buck? And the answer is…!
There is no silver bullet.
Our combined experience along with dealing in every type of media from radio/tv, print, direct mail, internet marketing, search engines, and email newsletters, we can prove all of them have produced different results for different clients. The down and dirty question is, “How much can you spend and can you wait for results?” Marketing is a long term investment. It takes a budget, diversification, and patience. Inbound marketing initiatives that work well in one niche may not work well in another. It involves taking risks and trying new things.
Inbound marketing takes creativity and should be given the proper amount of brainstorm time. Researching competitors marketing endeavors, and seeing what has and hasn’t worked, could give you a better advantage instead of diving right into something unknown. In the words of well-known management consultant Peter Drucker, “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”
At the end of the day can you measure results? Are you seeing any ROI? If you are then you’re on the right track, and if not, then it’s time to readjust and try again.