Important SEO Terms and Definitions >
Search engine optimization is always changing, but some parts of SEO have actually stayed the same. If you’re new to how SEO works then we’re here to give you a few terms and definitions that will help you along your journey through the page ranks.
Web Crawler: An Internet bot that systematically browses the Internet, typically for the purpose of web indexing (recording content of a website or the Internet as a whole).
Meta Tags: Tells browsers specific info about the page. Simply, it explains the page so a browser can understand it.
Link Rot: Also known as “link breaking,” is a process by which increasing numbers of links (either on individual websites or the Internet in general) point to web pages, servers or other resources that have become permanently unavailable.
Data Mining: Process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems.
Back-linking or Inbound Links: Incoming links to a website or web page. Any link received by a website from another website.
Organic Search Results: Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to there being advertisements.
These are only a few of the important terms that make up search engine optimization. There is a lot to learn before you begin your quest for front page results. Luckily, Moz has introduced a free beginner’s guide to SEO. From there you can learn the basics, get a core group of terms embedded into your vocabulary, and begin carrying out your front page campaign. Other online tutorial sites like Lynda.com are a great way to learn SEO because they have focused lessons that build on each other and quizzes to make sure you retain the info you have learned.
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