INDIANAPOLIS DIGITAL ADVERTISING
What are the advantages of digital advertising?
Clients want to know what their return on investment will be. We get that. One of the top reasons we love digital advertising is that it is measurable. We can track who clicked what and when. We can target specific audiences instead of blasting out ads that may be irrelevant to certain groups. Plus, we can control the costs and make cost-effective adjustments to the ads along the campaign. What’s not to like about that?
TYPES OF DIGITAL ADVERTISING
SEARCH ADS
Search ads are served up when internet users are looking for an answer or product. The most popular search ads are Google Ads that appear above the organic results in a Google search. You’ll likely be using this ad type to attract prospects during the consideration and selection phases of the buyer’s journey and take them to a relevant page on your website to the key phrase they searched.
WEBSITE DISPLAY ADS
Display ads combine text, images or video, and a URL that links to a website. They are frequently used to build brand awareness by targeting ideal customer personas based on behaviors and interests they have related to your product or service. Display ads are shown to users when they’re browsing other websites, watching a YouTube video, in Gmail, or using mobile devices and apps.
Social media ADS
Social media ads are an effective way to connect with your intended audience. These ads are often used to create brand awareness or maintain customer relationships. Accessed from social media platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok, they drive potential customers to a targeted page on your website.
VIDEO ADS
Video ads are served up according to viewer interest, which draws in your ideal customers. You create the narrative and a tailored message that is oriented towards your intended audience. These ads work as visual and audible tools to attract attention across online platforms such as YouTube, Facebook, and LinkedIn. Video ads are an engaging way to inform and educate your audience about your brand.
