The fiberglass pool manufacturing industry has had a history of quality issues. Consumers are not aware of the advancements in the industry that have made fiberglass pools a durable and reliable option for inground swimming pools. Thursday Pools’ website was not ranking for key search terms, and they were relatively unknown in 2016. In addition, River Pools, a leading competitor, had the highest Google rank authority and dominated search engine page results. Dealers were incredibly impressed with Thursday Pools’ fiberglass pool craftsmanship and durability. In addition, they craved the innovations of Thursday Pools’ pool designs, which make installation easier. However, dealers wanted more marketing support and lead generation.