Business Marketing With Facebook >
Businesses large and small are utilizing Facebook as a marketing tool. The quick adoption of the “like” button and the increased use of Facebook as a homepage show that marketing on Facebook has become a necessity for all businesses. Several companies have made Facebook their primary method of engaging with their customers online.
HubSpot’s “The 2011 State of Inbound Marketing” report found that 44% of companies in North America see Facebook as critical to their business. The following chart shows which social media sites were identified as critical for business development.
Here, it’s clear that many businesses have pinpointed Facebook as an essential aspect of their marketing strategy. The following chart shows how 84 different businesses are utilizing their Facebook pages. Posting video content, soliciting fan feedback and actively replying to posts are just the beginning of building a successful Facebook campaign. To keep your fan base large and engaged, it is important to put a lot of effort into maintaining your page.