ABOUT US
Building Bold and Courageous Brands
Stop wasting your time, and do something worth doing. We'll win enough business to keep you coming back.
WHERE WE'VE BEEN AND
WHERE WE'RE GOING
By God’s grace, we’re here for another day. For our founder, Jeff Kivett, and for many of us, 25 years still feels young. Jeff built MediaFuel with a relentless belief: innovation is always just ahead, and if you push hard enough, you can pull it forward before anyone else has the guts to try.
With a leap of faith, Jeff launched some of the first company websites ever and integrated video before most of the industry knew it was possible. He bet early. He bet often. He bet right.
Jeff knew that doing something together was better than doing it alone. So we built a team that has helped brands navigate the performance marketing era, elevate innovative product launches, and create award-winning campaigns that own the day. And now we’re poised to keep humans at the center of the work while using technology to amplify our efforts.
Being an MF'er isn’t for everyone; it's for those with grit, insatiable curiosity, and a refusal to do average work for clients who deserve better.
The next 25 years won’t reward the comfortable. Good thing we’ve never been boring.
Meet the MF'ers
These are the women and men in the arena. Slop isn't in their DNA. Fun is part of the game. And the relentless pursuit of excellence shows up even before the coffee does.
They're seasoned travelers in this creative life. The kind who know, regardless of the score on any given day, they left everything they had on the field. No shortcuts. No half-measures. No phoning it in or throwing it over the fence.
That's what it takes to do work that matters. That's what it takes to be an MF'er.
Jeff Kivett
Founder & Visionary
Chris bass
President
Micki nicholson
Creative Director
Cindy Kivett
VP of Finance
Kristin bass
Senior Account Manager
Amanda Peek
Art Director
Samantha Rymarz
Content Writer
Mike Heighway
Graphic Designer
Jamie Smit
Account Manager
hanna-col pokone
Account Coordinator
evan callan
Account Manager
myra Kivett
Social Media Coordinator
jill proll
Project Manager
ben jeschke
Media Producer
greg cox
Senior Media Producer
We’re Not for Everyone
Most agencies say they're passionate, creative, and client-focused. We say: prove it. We are truth-telling, convention-breaking people who believe human creativity, amplified by AI and anchored in real insight, is the most powerful force in modern marketing. These values aren't on our wall. They're in our work.
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We know what we're good at, and we're still getting better. We don't wait to be asked, we don't make excuses, and we own the outcomes — good and bad. Confidence without complacency. That's the standard we hold ourselves to every day.
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We don't cling to how it's always been done. We're curious, we chase clarity, and we kill assumptions before they kill the work. The best answer isn't always the obvious one — so we keep digging until we find what actually moves things forward.
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The best work doesn't come from the loudest person in the room — it comes from the right people pulling in the same direction. We put the team before the ego, the mission before the credit, and the client's win before our own.
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We don't copy trends — we use them as a launching pad for something that actually stands apart. Every brand has a story worth telling, and we treat it that way. No templates. No shortcuts. Just work crafted with intention and built to last.
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We don't measure success in decks delivered or hours logged. We measure it in pipeline moved, audiences earned, and businesses grown. That's the commitment we make when we take on your work — and it's the standard we hold ourselves to until the job is done.