Living in a “seeing is believing” world, nimble companies have learned to tell stories and reach people in ways that words just can’t. If you thought video productions were a fad, think again. They aren’t going away any time soon. We are not suggesting that you have to churn out new videos each week, but there are four videos we think are a must:
Company Culture Video
A company’s culture is one of its most valuable assets. After all, the workplace environment can make or break a client’s or employee’s experience with a company. So why not save time and let people self-select whether they are a fit for you by showing them who your are in a video. When creating a company culture video, it’s important to remember that there’s no one right way to do it. Make your video authentic and true to your company. It shouldn’t simply be “talking heads.” It should highlight the different people and personalities who work there. The best company culture videos have heart, and they let clients and prospective hires see what it really means to be a part of the organization.
360 Degree Training
When hiring new employees or when practices change, training videos are great teaching tools. Why not make them even more engaging and interactive by providing your employees with a more complete picture? With 360 degree videos, you can immerse employees in training tasks and give them hands-on experience without the risk or consequence of them making mistakes.
Virtual tours are popular 360 degree videos. Ubiquitous in the realty business, virtual tours are becoming increasingly popular selling tools for other industries. A 360 virtual tour can be especially helpful when you want to highlight equipment, space, people, processes and capabilities that you could previously only show in person. Take your company national or global with the ability to intimately show your high-quality facility and processes.
The value video is often overlooked. Don’t underestimate the value you have to offer. You are the expert in your field, so use that knowledge to impart wisdom. This isn’t a sales video. You aren’t listing your offerings. You are teaching something that your audience needs to know–creating value for them. So, whatever it is that you do better than anyone else, teach a bit on the subject, and you’ll be top of mind whenever your prospective clients need your products and services.