Capturing a unique brand experience

This is part II of a video series featuring Indianapolis’ go-to men’s clothing store. James Dant is Indy’s first casual men’s store featuring brands from all over the world. Each piece is hand-picked by owner Tommy Dant himself. From custom made jeans and button-ups, to bicycles and their very own scent of beard balm, James Dant has become a force in the Indianapolis fashion scene. Part II “The James Dant Experience” focuses on the smells and sounds of what you’ll encounter upon entering the store then sends viewers on a short journey of what it’s like to experience the brand.